ASMI

Alaska Seafood Marketing Institute (ASMI) is a marketing organization with a mission to increase the economic value of Alaska’s fishery resources through:

• Increase positive awareness of the Alaska Seafood brand;
• Collaborative marketing programs that align the marketing efforts of the industry and ASMI to achieve maximum impact within the food industry;
• Advocate for the sustainability of Alaska seafood harvests as a result of existing Alaska fisheries management imperatives. (Alaska State Constitution, Fisheries Conservation and Management Act (Magnuson-Stevens));
• Proactive marketing planning to address short-term and long-term goals while remaining flexible and responsive to a changing environment and economy;
• Quality assurance, technical analysis of the industry, education, promotion and research;
• Prudent and efficient tax management.

Headquartered in Juneau, Alaska with offices in Seattle, Barcelona, ​​São Paulo, Paris, London, Tokyo, and Beijing, ASMI encourages the consumption of Alaska seafood through education, research, advertising and promotion programs in its core markets.

The headquarters for southern Europe is located in Barcelona, led by representative David McClellan.

For more information on ASMI and Alaskan seafood, please contact:

• Marketing and communication issues: alaskaseafoodspain@gmail.com
• Training topics and general information: alaskaseafoodspain@gmail.com
• Suppliers and Product Topics: dmcclellan@alaskaseafood.com

International web links

North America

Asia

Northern Europe

Western Europe

Southern Europe