For more information on ASMI’s campaigns to promote Alaskan seafood, please contact the Southern Europe office, located in Barcelona, Spain, to request media information or artwork.

David McClellan

Alaska Seafood Marketing Institute Regional Representative

C/ Borrell 7 – Local 19 08190 St. Cugat del Vallès (Barcelona) Spain

Tel:+34 93 589 8547
Fax:+34 93 589 7051

E-mail: [email protected]

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Alaska Seafood Marketing Institute (ASMI) is a marketing organization with a mission to increase the economic value of Alaska’s fishery resources through:

  • Increase positive awareness of the Alaska Seafood brand;
  • Collaborative marketing programs that align the marketing efforts of the industry and ASMI to achieve maximum impact within the food industry;
  • Advocate for the sustainability of Alaska seafood harvests as a result of existing Alaska fisheries management imperatives. (Alaska State Constitution, Fisheries Conservation and Management Act (Magnuson-Stevens));
  • Proactive marketing planning to address short-term and long-term goals while remaining flexible and responsive to a changing environment and economy;
  • Quality assurance, technical analysis of the industry, education, promotion and research;
  • Prudent and efficient tax management.
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Fishing landscape, Alaska seafood

Headquartered in Juneau, Alaska with offices in Seattle, Barcelona, ​​São Paulo, Paris, London, Tokyo, and Beijing, ASMI encourages the consumption of Alaska seafood through education, research, advertising and promotion programs in its core markets.


The headquarters for southern Europe is located in Barcelona, led by representative David McClellan.


For more information on ASMI and Alaskan seafood, please contact:

International web links

North America


Northern Europe

Western Europe

Southern Europe


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