Alaska Seafood Marketing Institute (ASMI) is a marketing organization with a mission to increase the economic value of Alaska’s fishery resources through:
ASMI is a public-private partnership between the state of Alaska and the Alaskan fishing industry established to foster the economic development of a renewable natural resource. ASMI is playing a key role in repositioning the Alaska seafood industry as a competitive, market-driven food production industry. Their work to increase the value of Alaska’s seafood portfolio is accomplished through partnerships with retail stores, foodservice distributors, restaurant chains, foodservice operators, universities, culinary schools, and the media. It conducts consumer campaigns, public relations, and advertising activities, and aligns itself with industry efforts for maximum effectiveness. ASMI also serves as the brand manager for the Alaska Seafood family of brands.
Headquartered in Juneau, Alaska with offices in Seattle, Barcelona, São Paulo, Paris, London, Tokyo, and Beijing, ASMI encourages the consumption of Alaska seafood through education, research, advertising and promotion programs in its core markets.
The headquarters for southern Europe is located in Barcelona, led by representative David McClellan.
For more information on ASMI’s campaigns to promote Alaskan seafood, please contact the Southern Europe office located in Barcelona, Spain. Carrer de Borrell, 7, Local 19, 08190 Sant Cugat del Vallès.